Folasade Abimbola, widely known as the Personal Branding Goddess, is a Nigerian public relations professional and entrepreneur, recognized for helping individuals and brands build visibility, credibility, and influence.
She was born in and hails from Lagos State. From an early age, she demonstrated strong leadership and creative instincts, serving as Head Girl in her primary school and actively engaging in artistic and performance-based activities.
Her early interests were rooted in both acting and entrepreneurship, but unknowing to her media was also brewing in the background.
Her first set of paid work was transcribing interview tapes for her father who is a seasoned journalist and writer.
All three paths have shaped her career journey so far.
Folasade Abimbola Education and Early Career
Folasade attended Lagos State Model College Kankon, where she studied as an arts student and actively participated in creative competitions. As a Fine Art student, she competed at a national level and secured 4th position in Nigeria alongside her classmates, an early reflection of her creative excellence.
She later gained admission into Lagos State University (LASU), where she studied Theatre Arts and Music, majored in acting, and graduated with a Second Class Upper degree. During her time at LASU, she served as the Vice President of the Association of Theatre Arts Students (ATAS) in her 200 level, demonstrating strong leadership early on.
She gained a lot of experience in storytelling while she took on different roles in film and TV — She worked as a production assistant, scriptee, director’s assistant and actor at different times.
Her acting journey began as early as age 13/14 when she featured in the film Still In Bondage, a school-sponsored project for a UNESCO competition, where she acted alongside Segun Arinze and Ayo Mogaji.
By age 17, she secured a role as a production assistant in a film studio, which later led to a lead role in the TV series Harmony Estate, featuring actors like Tina Mba, Bukky Wright, and Femi Branch. She also appeared in productions like Kamsons and Neighbour, and performed in stage plays such as Checkpoint, The Gods Are Not to Blame, Women of Owu, and Sons & Daughters.
To strengthen her professional capacity, she earned a Diploma in Public Relations, a Diploma in Digital Marketing, and certifications in Directing and Editing from ITPAN.
Folasade Abimbola Major Life Events
Folasade’s career journey is defined by adaptability and intentional growth. While she built a strong foundation in acting and film, the media was always there in the background, she would write articles and send them to newspapers to be published, kept a blog where she wrote opinion pieces and even joined a university media outlet during her undergraduate year.
As new media became more commonplace she became even more fascinated with that, combined with her interest in entrepreneurship led her towards the part of freelance digital marketing then PR.
Folasade had run about 2 failed businesses but would not stop and just found herself leaning more towards social media and digital marketing.
One notable point in her journey came when she attended Akin Alabi Youth Enterprise Conference at Eko Hotel and Suites. This experience inspired her a lot and she followed up with taking several courses and getting certified in social media management, google and digital marketing.
After this she got her first set of freelance jobs
and shortly after this time, her father, a journalist, often involved her in handling the digital aspects of media projects and events. This exposure brought in more clients, but many of them required traditional PR services beyond digital promotion. Recognizing this gap, she made a strategic decision to transition into Public Relations.
She invested in professional development, obtained formal PR training, worked with some mentors and began positioning herself as a PR professional. By consistently sharing her knowledge online, she built visibility, which eventually led to her securing a role as a Digital Marketing and PR Manager at a study abroad agency in Nigeria. At this job she designed their digital marketing and communications blueprint, grew leads by 962% which also meant a huge increase in revenue, set up and modified communications channels for the brand, helped reposition this brand as a leading name in that industry, trained new employees in the marketing and PR department.
She pivoted to running her own firm Prime88 Concepts right after.
Folasade Abimbola Professional Achievements
Folasade Abimbola has built a career at the intersection of TV and Film, Media, Marketing, and Entrepreneurship.
She is interestingly someone who has worked with almost any form of media or communications medium — TV presenter at Rave TV, newspapers articles, transcriptions, digital media, film and TV.
She is the Founder and CEO of Prime88 Concepts, a PR and communications firm that helps brands and individuals build visibility, manage reputation, and achieve strategic growth.
Through her firm, she has worked with brands and organizations such as OPPO, MTV Staying Alive Foundation, Africa Re, Echoroom Studios, and March31 Media.
She has also contributed to PR campaigns for a Netflix-associated production, Inline, featuring Adesua Etomi, UzorArukwe, and Chris Attoh, and has worked across business, entertainment, and political sectors.
She is also the founder of 88 Lately, a media platform dedicated to showcasing Nigerians and Africans making impact globally, while providing educational and opportunity-driven content for young people. Prior to this, she ran a pop culture blog but pivoted after discovering a deeper alignment with purpose-driven storytelling and impact.
Beyond PR and media work, she remains deeply committed to mentorship and education. She takes weekly PR consultations, guiding individuals and brands on growth and visibility, runs structured courses on Personal Branding and Personal PR, tailored for entrepreneurs, business owners, and professionals
She is a certified Public Relations professional and a member of the Nigerian Institute of Public Relations. She is also currently studying Marketing Management at the University of California Riverside, further strengthening her expertise in global marketing strategy.
Folasade Abimbola Personal Life
Folasade Abimbola is deeply driven by purpose, growth, and impact. She consistently emphasizes the importance of intentional living, which reflects in the projects and platforms she builds.
Her philosophy is captured in her widely recognized statement:
“I care about you and I want you to win.”
She also maintains a strong interest in tourism and national orientation, reflecting her commitment to positive storytelling and national development.
Folsade Abimbola Legacy and Impact
Folasade has established herself as a leading voice in personal branding and public relations in Nigeria, earning the title Personal Branding Goddess through consistent results and impact.
Her work has influenced a growing number of entrepreneurs, creatives, and business owners by helping them understand the power of visibility, positioning, and storytelling.
Through Prime88 Concepts and 88 Lately, she has built platforms that not only promote brands but also educate, empower, and elevate individuals. Her ability to merge creativity with strategy continues to shape how modern Nigerian brands position themselves.
Conclusion
Folasade Abimbola’s journey reflects resilience, intentional growth, and purpose. From her early experiences in film and creative arts to becoming a respected PR professional and entrepreneur, she has consistently evolved while staying aligned with her mission.
Through her work, platforms, and teachings, she continues to shape narratives, build brands, and inspire a new generation to take control of their visibility, influence, and success.
Leave a Reply