Seyi Tinubu also known as “Oluwaseyi Tinubu or ST” (born 13 October 1985) emerges as a dynamic entrepreneur and philanthropist in Nigeria. He currently leads Loatsad Promomedia Limited, a major outdoor advertising company co-founded by him. He recently marked his 40th birthday, signaling a new chapter in his journey of influence and impact. Seyi stands out not merely as the son of President Bola Ahmed Tinubu, but as a business leader building his own legacy.
Seyi Tinubu Education and Early Career
Seyi attended primary and secondary school in both Nigeria and the United Kingdom, including Holmewood House and Milton Abbey in the UK. He earned a Bachelor of Laws (LLB) and a Master’s degree in Corporate and Commercial Law from the University of Buckingham in the UK. In 2013, he was called to the Nigerian Bar.
Seyi launched his career with roots in real estate and family business ventures, but he later turned fully toward advertising and media. He co-founded Loatsad Promomedia (through merger of Loatsad and Promomedia) in 2016, expanding its scope into innovative out-of-home and digital advertising solutions.
Seyi Tinubu Major Life Events
In 2016, Seyi masterminded the merger of Loatsad with Promomedia, thereby broadening the company’s service offerings into digital advertising. This move proved pivotal: under his leadership, Loatsad Promomedia acquired E-motion Advertising Ltd, reinforcing its dominance in the outdoor advertising space. Over time, Seyi steadily positioned his company among Nigeria’s leading media services firms.
As Seyi approached his 40th birthday, he used the milestone to launch empowerment initiatives: his foundation generously handed out cars, laptops, and grants to Nigerians, reinforcing his commitment to social impact.
Seyi Tinubu Professional Achievements
Seyi built Loatsad Promomedia into a firm trusted by blue-chip and multinational clients for tailored advertising and communications solutions. He led the expansion of the company’s digital arm and oversaw over a thousand completed advertising transactions worth billions in value. He earned recognition as ECOWAS Youth Ambassador for Entrepreneurship and Youth Development (2019) and Peace Legend / Entrepreneur of the Year awards.
Seyi co-founded the Noella Foundation with his wife, Layal Tinubu, in 2018. Through that foundation, they run STEP (Seyi Tinubu Empowerment Project) and youth development programs, supporting education, healthcare, entrepreneurship, and mentorship across Nigeria.
He directs large philanthropic gestures: for instance, he donated ₦500 million to flood-ravaged communities in 2023 to help displaced families rebuild. He also gifted an e-library and co-working space to the Young Parliamentarians Forum, equipping them with resources and infrastructure.
In his role, Seyi also supports sports, culture, and youth engagement, such as sponsoring youth tournaments, polo initiatives, and cultural events.
Seyi Tinubu Personal Life
Seyi married Layal Jade Tinubu (née Holm) in August 2016. Layal is a Nigerian-Lebanese entrepreneur and philanthropist who co-leads the Noella Foundation and helms Tot Toys, a children’s educational brand. Together, Seyi and Layal have two children: Noella and Alexander.
They host and support various social initiatives, using their platform to uplift women, youth, and marginalized communities.
Seyi Tinubu Legacy and Impact
Seyi’s path shows how an entrepreneurial mindset can drive social transformation. He influences Nigeria’s media and marketing sectors by pushing innovation in outdoor advertising and digital media. Through Noella Foundation, he empowers thousands through grants, mentorship, education, and infrastructure. His interventions in disaster relief, youth capacity building, and digital literacy highlight a commitment to national development.
He bridges business success with social responsibility, proving that wealth and influence carry purpose when invested in community. Many young Nigerians view him as a role model who balances ambition with service.
Conclusion
Seyi Tinubu’s life story underscores that generational legacy is less about inheritance, more about vision, effort, and impact. From building a leading media business, to championing social empowerment, to celebrating his 40th year with generosity, he remains focused on writing his own chapter in Nigeria’s progress. His legacy, rooted in both enterprise and altruism, will continue through the lives he touches and the institutions he strengthens.
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